Elbit Systems
A redesign of Elbit's product catalog, structured around domains.
Turning dense technical content into a clean, intuitive interface.
Elbit Systems is a global defense technology company. As a UX/UI Designer, I made its technical content easy to explore and quick to understand.
Working closely with stakeholders, I aligned business goals, complex content, and technical constraints, oversaw the developers, and kept the project on schedule. I led it from information architecture and wireframes through to final design — keeping the experience clear, usable and consistent throughout.
The information was all there. The structure to navigate it wasn't.
Buyers, investors and journalists each arrived with a different question, and each had to dig for the answer. The catalog needed one structure that served specialists without excluding everyone else.
Each arrives with a different question and a different level of expertise.
A single structure that scales from domain to individual product.
I mapped the full product range and rebuilt it as a domain-based hierarchy. Each domain carries its own color, so users stay oriented as they move through the catalog, and key specifications appear early, where most visitors expect them.
Key interface decisions, annotated on the screen itself.
The result is a clean, high-tech interface that makes Elbit's complex range of products accessible to a global audience. Intricate technical content became a structured, intuitive experience, built to inform quickly and earn trust.
